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Rich Media Ads

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What are rich media ads?

Rich media advertising is made easy with HTML5 technology, as it allows for advertisers to create ads that are not only sophisticated, but also interactive and engaging for users. By layering different types of content, marketers are able to create sophisticated ads that can trigger user response with ease.

Rich media ads are a type of advertising that stands out from the rest because the features of rich media are:

They contain images, videos, social media components and interactive elements.

They're also known as multimedia banners

They are known to be very effective, especially when it comes to mobile advertising.

With rich media ads, you'll be able to see real-time statistics on how your audience is interacting with your ad which is super useful information to have!

rich-media illustration

Ad Formats:

Advertisers use a variety of rich media ad formats, but some of the most common are:

Curious to see how all these formats works?

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Why Rich Media?

What is the difference between Standard Banner Ads vs. Rich Media Banner Ads?

Standard Banner Ads Rich Media Banner Ads
Small in file size (< 200KB), quite beneficial when the purpose is only branding. File Size Larger File size (~10 MB), to accomodate more images, video, audio assets
Offers less flexibility to the advertisers flexibility Offers high flexibility to the advertisers.
JPG, PNG, GIF, HTML File Type Any media format
No Interactivity Yes
Static Image Format Banner, Video, Expandable, Pushdown, Interstitial, etc.
Clickthrough Only Tracking / Data Clickthrough, Impressions, Views, Watch-time, etc.

What Are the Benefits of Rich Media?

Next steps?

Rich media can be a powerful tool for increasing engagement and building relationships with potential customers. Even a small investment in rich media can go a long way in helping you to achieve your business goals.

If you're looking to reach a wider audience and boost your bottom line, rich media ads are a great way to do it.

Get a free consultation from our experts today