Rich media advertising is made easy with HTML5 technology, as it allows for advertisers to create ads that are not only sophisticated, but also interactive and engaging for users. By layering different types of content, marketers are able to create sophisticated ads that can trigger user response with ease.
Rich media ads are a type of advertising that stands out from the rest because the features of rich media are:
They contain images, videos, social media components and interactive elements.
They're also known as multimedia banners
They are known to be very effective, especially when it comes to mobile advertising.
With rich media ads, you'll be able to see real-time statistics on how your audience is interacting with your ad which is super useful information to have!
Advertisers use a variety of rich media ad formats, but some of the most common are:
Curious to see how all these formats works?Visit Our Showcase
What is the difference between Standard Banner Ads vs. Rich Media Banner Ads?
|Standard Banner Ads||Rich Media Banner Ads|
|Small in file size (< 200KB), quite beneficial when the purpose is only branding.||File Size||Larger File size (~10 MB), to accomodate more images, video, audio assets|
|Offers less flexibility to the advertisers||flexibility||Offers high flexibility to the advertisers.|
|JPG, PNG, GIF, HTML||File Type||Any media format|
|Static Image||Format||Banner, Video, Expandable, Pushdown, Interstitial, etc.|
|Clickthrough Only||Tracking / Data||Clickthrough, Impressions, Views, Watch-time, etc.|
Rich media can be a powerful tool for increasing engagement and building relationships with potential customers. Even a small investment in rich media can go a long way in helping you to achieve your business goals.
If you're looking to reach a wider audience and boost your bottom line, rich media ads are a great way to do it.