Escape Velocity Announces Exclusive Partnership with Innovid by Mediaocean in India.

Innovid by Mediaocean is one of the world’s largest ad-serving platforms, and Escape Velocity would help advertisers diversify their reliance on the big players for the lack of control, transparency, and interoperability that comes with walled gardens.

Escape Velocity has announced an exclusive partnership with Innovid in India to provide independent ad-serving, campaign management, creative personalization, and dynamic-creative optimization solutions to local marketers.

Innovid is the leading independent ad tech platform for creative personalization and intelligence across all marketing channels. Marketers rely on Innovid to easily create campaign tags to personalize, target, and analyze campaign metrics. Acting as their single source of intelligence, Innovid empowers marketers to drive performance uplift and streamline workflow efficiencies. Paired with its robust creative suite and dynamic creative optimization capabilities Innovid’s platform helps marketers release the power of creativity in advertising, at scale.

Through AI and automation, Innovid enables streamlined creative materials' production, versioning, and distribution, fostering seamless collaboration across teams. Their solutions extend across various channels, including CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media, ensuring scalability and efficacy.

Innovid's recent recognition as a winner of the G2 2024 Best Software Awards for Marketing & Digital Advertising Products underscores the excellence, validated by over 300 customer reviews. They have been distinguished as leaders in Enterprise Creative Management Platforms, Cross-Channel, Video, Mobile, Display, and Social Media Advertising.

Escape Velocity Digital Pvt. Ltd. is a digital media technology services company. Our team has provided technology services to agencies and advertisers for over 11 years in markets across India, the Middle East, APAC, Europe, and North America. Escape Velocity Digital Pvt. Ltd. started its journey as a reseller of Amazon Ad Server (formerly Sizmek By Amazon) for the Indian market. This relationship has helped us build a strong footprint in the Indian market. Our customers range from the largest media agencies to nimble startups looking to leverage data to fuel their growth.

“We are thrilled to announce our exclusive partnership with Innovid in India,” says Raghu Seelamsetty, CEO at Escape Velocity. “ This collaboration will enable Escape Velocity clients to receive Innovid tech platform services in India, ensuring that they have access to seasoned experts who understand the unique needs and challenges of the Indian market. Both are committed to making media execution easier & delivering better results for advertisers in the world of cookieless and cross-device measurement.”

"The strategic collaboration with Innovid in India marks a pivotal moment in bridging the technological gap for advertisers. With a focus on delivering enhanced accessibility, intuitive insights, and heightened media effectiveness, this partnership promises to elevate the advertising landscape for over 900 advertisers in the region. By harnessing Innovid's cutting-edge solutions, advertisers can now unlock unprecedented opportunities to optimize their campaigns and drive unparalleled results in the dynamic Indian market."

"Through our partnership with Escape Velocity, we are excited to expand our network of local support in India,” said Georgia Brammer, Managing Director JAPAC at Innovid by Mediaocean. “With Escape Velocity's deep market understanding, we can ensure that our customers receive the highest level of service and expertise, enabling them to maximise the impact of their advertising campaigns."

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