We are back with part two of our Outsourcing your Amazon creative building with Executive Director and CEO of Escape Velocity Raghu!

What is your favorite client moment in the last few years?

We’ve had the opportunity to work on 10s of thousands of campaigns across 100s of advertisers. This has helped create many opportunities to learn from and contribute to our customers' success. There are just too many to mention!

What is the future of digital advertising, ad serving and supporting your global agency client base?

The future is shaped by several emerging trends and technologies

Personalization: Advertisers will continue to seek ways to deliver highly personalized ads to consumers based on their interests, behaviors, and demographics. Ad serving platforms will need to become more sophisticated in their ability to collect and analyze data in real-time to deliver personalized ads.

Privacy: As privacy concerns grow among consumers, ad serving platforms will need to adapt to stricter regulations around data collection and usage. The use of technologies like artificial intelligence and machine learning may help balance the need for personalized ads with consumer privacy.

Programmatic Advertising: The use of programmatic advertising is expected to continue to grow, as advertisers seek more efficient ways to reach their target audiences. Ad serving platforms will need to build better integration with programmatic platforms for the seamless execution of campaigns and sharing of privacy safe data.

Connected Devices: With the growth of smart homes and connected devices, ad serving platforms will need to become more adaptable to serve ads across a variety of devices and platforms, including voice assistants, smart TVs, and wearables.

Emerging Technologies: As emerging technologies like virtual and augmented reality become more mainstream, ad serving platforms will need to develop new ad formats and delivery mechanisms to take advantage of these technologies.

Overall, the future of ad serving is likely to be characterized by greater personalization, tighter privacy controls, more efficient programmatic advertising, and a focus on serving ads across a variety of connected devices and emerging technologies.

What support and services do you offer to enhance advertisers lifetime value with agency partners?

As a provider of creative and ad trafficking services for Amazon Ad Server, we understand the importance of delivering effective and engaging marketing campaigns. That's why we have assembled a team of certified professionals who specialize in creating high-quality, impactful Amazon Ad Server based creatives that can capture the attention of your target audience.

Our team of experts includes graphic designers and developers who work together to produce creative concepts and execute them in a way that it’s optimized for the Amazon Ad Server. Whether you need help with developing standard display ads, interactive video ads, or Rich Media and Dynamic Creative ads, our team has the skills and experience necessary to deliver results.

In addition to creative services, we also offer ad trafficking support to get your campaigns set up on the Amazon Ad Server. In addition to setting up your campaigns the trafficking team can also optimize your campaigns and provide post campaign analysis.

By partnering with us for your creative and ad trafficking needs, you can benefit from the expertise of our certified professionals and access a full suite of services that can help you retain and expand your existing client relationships. Our goal is to help you achieve long-term success by delivering high-quality, effective marketing campaigns that drive results and add value to your business.

Thank you so much for your time Raghu!

Let's discuss your creative and operational support needs!

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